This week’s Music Video of the Week highlights the visually ambitious video for Aralar by Amaia.
Created through volumetric capture and CGI, the project blends traditional cultural references with cutting-edge digital production techniques.
Below, Executive producer Sira Mollá + creative team breaks down the process behind Aralar.
Team & Key Creatives
How many people worked on your selected video? Who played a key role in it?
Around 25–30 people were involved across different stages of the project, from concept development and volumetric capture to CGI and post-production.
The video was co-directed by César Rodrez and Daniel Dalfó, and fully produced by Olimpic Studio, which also led the CGI and post-production work. César Rodrez also led the art direction and CG creative direction, shaping the visual world of the film.
Amaia’s performance is the emotional center of the piece and anchors the entire project.
Timeline & Production Process
How long did it take to make it? What was the process (in short)?
The project took about a month from initial approval to final delivery.
We started with concept development, storyboards and previs, and then captured Amaia using 4D volumetric scanning and Gaussian splatting, to capture both image and movement in three dimensions.
This allowed us to place her performance inside a fully CGI environment. From there the film was built through layout, lighting, rendering and compositing.
Just in case, there’s no AI involved in any part of the process 😉
Technical & Creative Challenges
What challenges did you face while working on the video?
The main challenge was working with a tight timeline while experimenting with relatively new technologies.
Amaia wasn’t filmed in a real location, her performance was captured using 4D scanning and Gaussian splatting and then placed inside a fully digital world.
The different outputs generated by these techniques meant working with complex data and integrating it into detailed 3D scenes.
Favorite Moment in the Film
What part of the video is your favorite?
We love every sequence. The volumetric capture keeps Amaia’s movement real and human, while the world around her becomes increasingly symbolic and dreamlike.
Themes & Meaning
Is there any message that the video is sending that you don’t want the viewer to miss?
The film explores the idea that cultural heritage isn’t something frozen in the past, it evolves over time.
By combining Navarre–Basque folklore with contemporary digital techniques, the video creates a dialogue between tradition and innovation.
Watch the music video below.
CREDITS
Amaia – Aralar @amaia
A production by Olimpic.tv @olimpic.tv
Creative direction Daniel Dalfó @daniel____2000
Co-directed by Cesar Rodrez @cesarrodrez y Daniel Dalfó @daniel____2000
Executive producer: Sira Mollá @siramolla
Head of production: Alexia Guillot @_alexiaguillot
Post-production: Olimpic.tv @olimpic.tv
Art direction, Edit and Cinematography: Cesar Rodrez @cesarrodrez
CG artists: Mike Fernández @mikes.ink, Albert Gavalda @albertgvld, Telmo Garai @telmogarai,
Storyboard: Noha Manfredi @nohamanfredi
Previs: Nacho Conesa @ignition.anim
4D capture: The4DScanner @the4dscanner, Victor M. Feliz, Andrea Martín
Gaussian capture: ScanMeNow @scanmenowes
Movement direction and choreography: Marta Ros @ouinaohr
Costume design: Carolina Galiana @carolinagaliana
Wardrobe assistants: Lucía Lomas @lucialomas_______, Casiopea López-Ibor @casiopea_lig, Eus Cantó @euscanto
Custom Amaia: Sara Huguet @sara.huguet
Makeup and hair: María Batén @mariabatenn
Graphic design: Sara V. Mallo @sarav.mallo
Color: Lucas Hope @lucashopedotcom
Management: Javier Romero
Record label: Universal Music Spai @universal_spain
Special thanks: Euskal Etxea – Madrid Centro Regional Gure Txoko
