The Music Video of the Week spotlight shines on the mesmerizing and enigmatic visuals of York by Monoplay @imonoplay. This striking piece is brought to life under the direction of Victor Lyapakhin and Alina Now, with production handled by the talented team at @bakehouse.family.
With a keen eye for style and movement, the directors craft a visually compelling journey. The frame gradually fills with the fluid motion of dancers, blending seamlessly with flashing, hypnotic imagery. Their choreography, rich with raw, animalistic energy, adds a primal intensity to the video, drawing viewers into its immersive world.
Bakehouse family is a “full-cycle video production house”, carrying projects from start until the very end. Operating across the USA, Serbia, Slovenia, Georgia, and Russia, the team approached York with meticulous attention to detail, ensuring a polished and evocative final product.
Check the full video below.
CREDITS
Bakehouse Family @bakehouse.family
Artist: Monoplay @imonoplay
Produced by Raha Medzhidov & Aleksandr Romanov @alexromanov.music
Label: @truecolorslabel
Directed by: @victorlyapakhin & @alina__now
Director of photography: @duffus
Choreographer: @orlov
Cast: @ira. @renat__kamalov@sa_far@d_fortochnik
1st AD: @hey.im.katrin, Alex Eidman @saho13
Casting director (dancers): @ira.dnv
Casting director (models): @lumpenmen
Production designer: @deniilbelov
Production designer assistant: @fthedaisies
Costume designer: @greeen.eeyee
Set costumers: Rita Ulyamaeva ritavinograd, Aleksandra Budkina @sashasandrini, George Shtein george_shtein
Key makeup & hair artist: @luiloveyou
Makeup artists: @kseniatur @dilya_etoile @soloveyann
Key makeup artist: @maryloveofficial
Makeup artists: Mikhail Budyakov @misha.mua
Hair stylist: Alice Barrett @_lucifersdaughter_
1st AC: Andrey Pogrebnyak @sailor_boroda, Tahir @save8soul
2nd AC: Oleg Demkeev @oleg._demkiv, Vladimir Krutov @krutoffon, Aleksander Mamontov @mr.ksander
Logger: Yana Klochikhina @trevor.tin
Gaffer: Pavel V @pavel.kazakov Crane: Dasha Tiychinina @kranovchica
Runners: @clipmaker @lerooyy_jenkins @shestak_off888, Aleksey Sklyar
Catering: Alexander Mukin, Julia Kim
Editor: Sona Aslanian @jehan_prouvaire
Sound designer: Artem Abramyan @4rtsfx
Cleanup: Uliana Burykina @nouinylia
Colorist: Andrew Bushmin @andrew_bushmin @synesthetic.cc
Backstage: Aleksandr Emauz @emauz.a, Ilya Lazebny @ilya_lazebnyy
Special thanks:
Arligent @arligent.world,
Berhasm @berhasm_global
Red September @redseptemberdesign,
Sasha Barbakov @sashabarbakov.brand
Velinask @velinask
Rizzle @rizzle.ru
Post Post Scriptum @p.p.s.brand,
