Red Soil is our new segment devoted to the heartbeat of African music from the deserts of the north to the coasts of the south, and every rhythm in between. Each month, we feature a song and video from anywhere on the continent, sharing it with the world as a piece of Africa’s soul. This month’s highlight is Pawa by Tanzanian star Mbosso, directed by Director Kenny, a track whose energy and melody carry the warmth of East Africa to audiences everywhere.
Pawa, which means “power” in Swahili, celebrates love’s strength and the energy it brings into life. Mbosso’s smooth voice flows effortlessly over vibrant rhythms, creating a song that feels both personal and universal. Director Kenny frames the video with warmth and intimacy, capturing everyday moments, laughter, gestures, and the small magic of daily life, turning them into cinematic storytelling that resonates across cultures.
Mbosso is more than just a singer; he is a storyteller, a voice of Tanzanian youth, and a bridge between tradition and modernity. Born and raised in Dar es Salaam, he rose from local talent shows to become one of East Africa’s most beloved artists, known for his heartfelt lyrics and magnetic stage presence. He is a leading voice in Bongo Flava, a Tanzanian music genre that blends traditional rhythms with hip-hop, R&B, and Afrobeat influences, creating a sound deeply rooted in African culture but speaking to audiences worldwide.
Red Soil celebrates songs like Pawa music, which grows from the motherland and reaches listeners everywhere, carrying Africa’s rhythm, stories, and soul.
Check the full video below.
CREDITS
Artist: @mbosso
Song: #Pawa
Directed by: @director_kenny
Produced by: @lizerclassic
Label: @wcbwasafi
DOP: @hanscana
Styling: @allyrehmtullah
Makeup: @poshyqueen
Choreography: @rahymofficial
Editor: @director_kenny
