Pain and pleasure
Announcing our Music Video of the Week, we proudly present Käärijä & Erika Vikman’s “Ruoska,” directed by the vibrant Viivi Huuska @vitunviivi and produced by Breakfast @breakfast.helsinki
“Ruoska” delves into the complex dance between pain and pleasure, portraying life through a kinky lens where the sting of suffering only intensifies the craving for more. ⛓️Simultaneously, it sheds light on the issue of online bullying, elegantly depicted in the video through anonymous characters, extraterrestrial movement and otherworldly aesthetics.
Director Huuska has an identifiable style – she delivers nothing less than iconic. Thank you to the whole production team for creating an experience, they knew what they were doing.
Stay kind. 🖤
CREDITS
Script: Viivi Huuska 
Director: Viivi Huuska
Cinematographer: Tuomas Nurmi 
Editor: Simo Liukka 
Production Company: Breakfast 
Produced by: Henkka Hämäläinen & Nita Rehtonen 
Production Manager: Milja Kipahti 
Costume Designer: Minttu Vesala 
Make Up Artist: Miika Kemppainen 
Make Up Asst.: Jennifer Appleton 
Hair Asst.: Linda Lehto 
Hair Asst.: Oscar Stenström 
Superhero Looks: Leevi Ikäheimo 
Leather Looks: VAIN 
Jewellery: Keskipomppu
Jewellery: Karokoru 
1st Camera Assistant: Aki Virtanen 
2nd Camera Assistant: Wilkie Chiu 
Key Grip: Aki Ruostepuro 
Gaffer: Eemi Lehto 
Light Technician: Tiia Hyyryläinen 
Picture Post Production: Grade One 
Post Producer: Mikko Savinainen 
Colorist: Petri Falkenberg 
Online: Sampo Siren 
Sound Design: Akseli Soini 
Graphic Design and Animation: Felipe Fuentes & Simo Liukka 
Casting: Nita Rehtonen & Helsinki Casting 
Music: Käärijä x Erika Vikman – Ruoska
Composition & Lyrics: Aleksi Nurmi, Jere Pöyhönen, Johannes Naukkarinen, Jukka Sorsa, Sonny Kylä-Liuhala 
Production: Aleksi Nurmi, Kiro 
Mixing: Kalle Keskikuru 
Mastering: Svante Forsbäck A&R: Kalle Lindroth & Olli Saksa 
Promotors: Nirananda Lanki & Iira Leinonen 





