“Desperately Pop” by Alessandro Amaducci is our Music Video of the Week. From the first frame, you’re pulled into a hypnotic world that serves not only as a music video, but a provocation – a mirror to our post-human fantasies and fears, set to an irresistible beat.
In a laboratory, an artificial intelligence is created that takes the form of synthetic beauty. It is exhibited as a work of art in various museums: replacing classical models of the human form, it conquers the tops of skyscrapers and the ceilings of churches. The new idols. The game of massacre of the reality begins: places become increasingly uninhabited, statues crumble, skyscrapers collapse, the world disintegrates.
And the dance continues, unstoppable.
The only possible audience is a group of robots. The artificial is reflected in the artificial.
Dancing with artificial death?
The beginning of a new era or the end of the world as we know it?
An ephemeral amusement park.
A musical in the rubble.
A glamorous apocalypse.
Desperately pop.
Amaducci, a veteran of video experimentation and digital aesthetics, brings his deep experience to this work with precision and flair. His resume is as bold and multifaceted as his visuals – and “Desperately Pop” is a striking addition to his ongoing exploration of art in the age of machines.
Check the full video below.
CREDITS
Video & Music: @alessandr0amaducc1
