Shot on 16mm and realized through the work of nearly 200 collaborators, this Music Video of the Week uses scale, choreography, and controlled chaos as narrative tools. Built around four carefully constructed shots, the production explores how collective movement and artistic expression can become a disruptive force.
Below, director Jakob Ladányi Jancsó shares insight into the collaborative process behind the video — from coordinating large-scale scenes under tight constraints to navigating the creative and logistical challenges of staging unrest with precision.
A Large-Scale Collaboration Built on Precision and Trust
From the outset, the production was conceived as a massive collaborative effort — one where creative leadership, technical execution, and logistics had to move in sync.
“This music video is the result of the joint work of nearly 200 people. The production designer and the cinematographer were definitely very important creative pillars of the project who drove the vision.
Our producers supported creative freedom while navigating a tight budget and they participated in the brainstorming. Also, the costume designer was extremely important to make sure the people looked authentic and the choreographer masterfully orchestrated the 140 extras.
Even though the video consists of 4 shots the editor who is my long-time collaborator was there on set (and during the rehearsals) to make sure the rhythm of the scenes was right so we won’t have to troubleshoot too much later in the editing room.”
From First Idea to Final Frame
The creative process unfolded over several weeks, shaped as much by locations and rehearsals as by the original concept.
“The whole process, from the initial spark of an idea to the final day of post-production, spanned nearly two months.
First we were brainstorming and came up with the core elements and scenes. The most rigorous phase was the location scouting.
Once we secured the main set, the final scene structures and rehearsals could begin. The locations shaped the initial vision significantly and lots of new ideas emerged during the rehearsals.
The shooting took two days.”
Rewriting the Plan Mid-Shoot
One of the production’s most demanding sequences required rapid adaptation under intense technical and logistical pressure.
“Shooting the riot scene was extremely difficult. The nearly two minute long scene was shot on 16mm film with 140 extras, 20 stunts, a dog, pyrotechnics and special effects.
We originally wanted to shoot with a ronin, but the device didn’t work on set, so we had to change to hand-held camera and were forced to rethink the entire choreography in the middle of the day.”
A Moment of Stillness
We asked director Jakob Ladányi Jancsó for his favourite moment in the music video:
“When they put Beton.Hofi down on the ground in the field and all the people dressed in black appear in the shot.”
Art, Language, and the Threat
At its core, the video is driven by a belief in the disruptive power of artistic expression.
“The core idea of the video is that art and words can be extremely powerful and are even capable of starting a revolution. They are dangerous for those in power when used in such a powerful way as Beton.Hofi does.”
Watch the music video below.
CREDITS:
PRODUCTION
Production Company – BEYOND – @byndproduction
Producer – Péter Rádi – @peterradi
Producer – Márton Berecz – @bereczmarc
Executive Producer – Judit Romwalter
Director – Jákob Jancsó Ladányi – @jak_lad
Director of Photography – Márton Kis – @martonpkis
Director’s Assistant – Donát Seres – @donifraiche
PRODUCTION MANAGEMENT
Production Manager – Evelyn Balogh – @evelyn.balogh
Production Manager – Gabriella Bedő
Line Producer – Áron Rákár
Production Assistant – Boglárka Kéri
Production Assistant – Réka Tanos
Production Assistant – Balázs Kercsó
Location Manager – Kornél Kódor
Unit Manager – Károly Bagdi
Location Security (FBI) – György Tóth
Location Security (FBI) – Yvette Kovács
Location Security (FBI) – András Szántó
ASSISTANT DIRECTORS
1st Assistant Director – Gyöngyi Szabó
2nd Assistant Director – Donát Seres
2nd Assistant Director – Csaba Csortos
3rd Assistant Director – Zsófia Iszák (Szofi)
Production Assistant – Szalome Remzső
Production Assistant – Boglárka Kovács
Production Assistant – Gábor Ivanov
Production Assistant – Martin Gulyás
Production Assistant – Vilmos Körmendi
CASTING
Casting Director – Sára Kisházy – @csarlika
Casting Director – Janka Huszák
Casting Assistant – Áron Beke
Extras Coordinator – Rachel Ben Yosef
ART DEPARTMENT
Production Designer – Zsófi Tasnádi @zsofitasnadi
Art Director – Blanka Lukács
Assistant Art Director – Leona Manzardo
Swing – Zsombor Szmejkál
Swing – Máté Borsay
Swing – Peti Nagy
Swing – Máté Erdei
Props Master – Soma Miklauzic
Swing – Attila Kovács
Set Decoration Assistant – Tamara Borcsik
Swing – Vilmos Körmendi
Swing – Barni Zsila
Picture Vehicle – Szilviusz Szikra
SOUND
Sound Recordist – Sándor Gábor Ökrös
SFX
Special Effects (Basement) – Róbert Horváth
Special Effects (Basement) – Csongor Merza
PYROTECHNICS
Fire Safety Supervisor – Ferenc Schweier
COSTUME DEPARTMENT
Stylist – Rozina Sári – @rozina.sari
Stylist Assistant – Hanga Viniczai
Costume Assistant – Csenge Jeli
Costume Assistant – Izabel Horváth
Costume Assistant – Luca Susla
Costume Assistant – Natasa Weinek
Costume Assistant – Zsófia Bakó
Costume Assistant – Renáta Tribel
Costume Assistant – Tamara Geröly
Costume Assistant – Lilla Laura Szabó
Law Enforcement Uniforms & Props – Zoltán Füle
HAIR & MAKEUP
Hair Stylist – Szilvia Tóth
Makeup Designer – Hanna Máté
Makeup Artist – Bernadett Magyar
Makeup Artist – Lilla Bakó
Makeup Artist – Boglárka Párkányi
Makeup Artist – Gabi Szentgyörgyi
Makeup Artist – Nóri Ostorházi
CAMERA DEPARTMENT
Focus Puller – Péter Kéry-Kovács
Second Operator – Márton Székely
Camera Trainee – Krisztián Dócs
Camera Trainee – Virág Belákovics
Camera Trainee – Piri Nagy
Ronin Operator – Balázs Holecz
LIGHTING
Gaffer – Noé Felleg
Best Boy – Máté Csongrádi
Best Boy – Zsolt Ballagó
Lighting Technician – Barnabás Hegyi
Lighting Technician – Dávid Besenyi
GRIP
Dolly Grip – Gergő Boós
Grip – Zoltán Kurdics
STUNTS & ANIMALS
Stunt Coordinator – Zoltán Gulyás-Kiss
Stunt Performer – Valentin Kerpics
Stunt Performer – Bence Krisztián
Stunt Performer – Áron Boros
Stunt Performer – Zille Besenyő
Stunt Performer – Balázs Valenta
Stunt Performer – Csongor Gulyás-Kiss
Stunt Performer – Bence Gulyás-Kiss
Stunt Performer – Martin Tökölyi
Stunt Performer – Marcell Tökölyi
Stunt Performer – Andor Dallos
Animal Coordinator – Árpád Halász
ADDITIONAL CREW
Choreographer – István Bari
Choreographer – Simon Regős
Behind the Scenes – Kristóf Incze
Behind the Scenes – Lili Nagy-Peti
Behind the Scenes – Csaba Silló
Behind the Scenes – Bálint Dezső
Behind the Scenes – Isten Hozott
POST-PRODUCTION
Editor – László Csongor Csurka – @csurkalaci
Colorist – László Kovács
Post Producer – Tamás Bódizs
Negative Processing – László Madácsi
Negative Processing – Gyöngyi Féjja
Lab Manager – Éva Szilli
ARRISCAN XT Scanning – Ferenc Szabados
Graphic Designer – Bercel Hegyessy
SPECIAL THANKS
Radio Partners – TomKom
Catering – Hammerl Zsolt Catering Team, Zing Burger, Moto Pizza
Props – PropClub
Costume Rental – Peris Costumes
Special Thanks –
Eszter Vági
Judit Veszprémi
Máté Tóth-Heyn
Filmbusz
FreeSZFE
Ágnes Pákozdi
Vincent-Kaya Möller
Benjamin Nicolas
Gül Togay
Hermina Fátyol
Péter Fazakas
Szabolcs Gáspár
József Kotnyek
District XIV, Zugló Municipality
Flóra Seres
MUSIC
Ádám Schwarcz – @beton.hofi
Baba Aziz
Dániel Somogyvári
Gerrison Kovács
MANAGEMENT
Sándor Kéri
Balázs Domokos – @baladomokos
