The Berlin Music Video Awards offer everyone a platform, from those who direct, produce, edit or perform to those who are simply truly interested in the art.
Anyone can participate.
Budget, label and names are not a determining factor.
A music video with emphasis to originality of storyline; rewarding the scriptwriter of the video.
An animated music video in any of the following formats – Stop-motion, 2-D, 3-D, computer animated; rewarding the animator of the video.
A music video with an outstanding song/ track. Made for the artist/ band.
A music video produced with old generation/ analog video cameras or video produced to achieve a lo-fi retro look, as if shot by a videotape/ VHS for budget/ aesthetic purposes; rewarding the producer of the video.
A music video with focus to cinematography, creativity and attention to camera angles, composition, light as well as movement of the camera. Made for the cinematographer or director of photography of the video.
Best Art Director
A music video with attention to the makeup, styling, costumes, the scenes and appearance of objects in the composition; rewarding the art director or designer of the video.
A music video that may be deemed too extreme or unacceptable for commercial/ mainstream media – e.g. dirty or funny in content, provocative, satirical, social commentary; nevertheless remaining true to its concept, production & direction. Rewarding the producer or director of the video.
The most original music video; rewarding the one behind the concept
Best Visual Effects
A music video produced with expensive technical equipment, “big productions” i.e. special stunts, expensive property destruction, or video that involves the integration of live-action footage and CGI to create environments that look realistic but would be dangerous, costly & impossible to capture on camera. Rewarding the visual effects artist of the video.
A music video with high standards of editing, stylistic and visual coherence. Made for the editor of the video.
Best Director/ Actors
A music video with remarkable creative contribution and input of the director, actors, choreography to the video. Rewarding the director/ actor/s of the video.
A music video that is, as its name suggests, bizarre, mysterious, unconventional or something that cannot be boxed in with regards to its concept or its execution. Rewarding the producer or director of the video.
Best Live Act.
A music video that does not observe a usual narrative structure, showcasing a band/ artist in e.g. performance, concert or visualizing the unique performance energies of the artist (not only for videos taken at a live show); rewarding the performer/ band/ artist.
All winners of the different categories will compete against the most prestigious award,
The winners will be chosen through online voting via Dailymotion and a jury panel.