CATEGORIES
1. Best Concept – focus on the narrative or the originality of the video
2. Best Animation/stop motion – stop motion technique with photo frames, illustrations or computer animation which is created digitally on a computer
3. Best Live Act – rewarding the best video from a live act
4. Best LO FI – videos which were made by an old generation video cameras or were amed to apear "low budget" with the quality of the pictures or means.
5. Best Photography – focuses on creative usage of camera, angles, lenses, light and movement of the camera
6. Best Art Director – focus on the makeup, hair styling, costumes, clothes, the scene and appearance of objects in the composition
7. Most Trashy – videos that were probably too hardcore for being accepted at the commercial TV channels, dirty or funny with their content, disturbing from political reasons etc., on this category the harder the better.
8. Best Special Effects ( and/or "big productions") – video clips that were made with expensive technical equipment such as Helicopters shooting, special stunts or expensive property destruction, could, as well, be that a video was shot with a low budget but the producer was creative enough to bring it to high production standards
9. Best Editor – original and cohesive methods of editing
10. Best Director/Actors – best actors, dancers choreographers and directors
Special Categories:
Best V.J – the competition will take part in the after party event.
Best Track (or best song) – the one and only category that was made solely for the musicians. In this category it is enough to have the minimal required video standards for the competition in order to enter.
And the final category will be the Best Production, which will be awarded
to the overall best music video.
THE WINNERS
In order to properly reward the best video-makers in every category, the submitted videos are split in 10 main categories. Each one of these categories has ten nominated clips and for each category a winner will be appointed. Category winners will be running for the “Best production Award”, which will allow to the best video-maker of all to get a trophy, a 1000 euros amount, high media exposure and other desirable prizes.
The winning process sees a qualified jury, the event audience and the internet users counting for one third each and deciding for the best music video.
THE JURY
The jury is made up of experts and representatives from the music industry, who will give their preference according to the expertise gained in their field of work and their personal taste. The vote of the Jury will count for 33.33 %.
The online Dailymotion users will also express their tastes putting a “vote” on the videos and allowing their favourite videoclip for each category and for the best production prize to get better chances to win. Being popular on the Dailymotion platform will count also for one third.
The audience in Villa Neukölln will also have the opportunity to express their preferences giving their vote to their favourite video-makers and counting for the 33.33 % of final votes.
Whoever gets more popular among jurors, internet users and Villa Neukölln’s crowd will be the winner of Berlin Music Video Awards.
Ceremonies for every category will be held separately, the makers of the videos and the bands will be there to get the prize and meet other people from the industry during the cocktail events held both before and after the ceremony.
On the last day a final ceremony with live performances, many guests of honor and journalists from the biggest magazines will be held in Villa Neukölln. In this ceremony the final prize for the “Best Production Award” category will be given.